The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Chipotle's Back to the Start - Best of Show Pencil - Music

Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music

Billboard powered by oranges - Gold Pencil - Events and Installations

Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations Gold Pencil

THINK: An Exploration Into Making the World Work Better - Gold Pencil - Events and Installations

THINK: An Exploration Into Making the World Work Better Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations Gold Pencil

Chipotle's Back to the Start - Gold Pencil - Music

Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music Gold Pencil

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music Gold Pencil

MFCEO - Gold Pencil - Online Branded Entertainment / Long-form

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form Gold Pencil

The Inside Experience - Gold Pencil - Online Branded Entertainment / Long-form

The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form Gold Pencil

Brotherhood Promo - Gold Pencil - Promos / Television Promo

Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo Gold Pencil

Curb Your Enthusiasm - Gold Pencil - Television / Scripted series

Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series Gold Pencil

Snowball Effect - Gold Pencil - Gaming / Branded mobile games

Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games Gold Pencil

ESCAPE THE MAP - Gold Pencil - Gaming / Online gaming

ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming Gold Pencil

One Copy Song - Gold Pencil - Branded Applications / Branded applications

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications Gold Pencil

Five - Gold Pencil - Television / Specials or one-time screenings

Five Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings Gold Pencil

Dig Deeper - Gold Pencil - Online Branded Entertainment / Short-form

Dig Deeper Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form Gold Pencil

Your Second Shot - Gold Pencil - Online Branded Entertainment / Short-form

Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form Gold Pencil

THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel Gold Pencil

GT Academy - Gold Pencil - Television / Reality/Unscripted Series

GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series Gold Pencil

POM Wonderful Presents: The Greatest Movie Ever Sold - Gold Pencil - Cinema / Documentaries

POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries Gold Pencil

Hot Wheels 30 minute TV Special - Fearless@The500 - Gold Pencil - Innovation in Branded Content

Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content Gold Pencil

Anarchy:The Graphic Novel - Gold Pencil - Innovation in Branded Content

Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content Gold Pencil

Book Burning Party - Silver Pencil - Events and Installations

Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations Silver Pencil

Braille Burgers - Silver Pencil - Events and Installations

Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations Silver Pencil

BYO Cup Day - Silver Pencil - Promos / In-house Promo

BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo Silver Pencil

Chipotle's Abandoned - Silver Pencil - Music

Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music Silver Pencil

SCREW*D - Silver Pencil - Online Branded Entertainment / Long-form

SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form Silver Pencil

Jetta - Memories - Silver Pencil - Promos / Television Promo

Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo Silver Pencil

'Share a Coke' - Silver Pencil - Promos / Television Promo

'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo Silver Pencil

SoBe Try Everything Challenge - Silver Pencil - Gaming / Branded mobile games

SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games Silver Pencil

Catch the Flash - Silver Pencil - Gaming / Online gaming

Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming Silver Pencil

Pleasure Hunt - Silver Pencil - Gaming / Online gaming

Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming Silver Pencil

SPARQ - Silver Pencil - Branded Applications / Branded applications

SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications Silver Pencil

Chiller Fall Image Spot - Silver Pencil - Motion Graphics / Network ID

Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID Silver Pencil

Open up with Andre Agassi FIlm Series - Silver Pencil - Television / Specials or one-time screenings

Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings Silver Pencil

MAKE TV - Silver Pencil - Television / Specials or one-time screenings

MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings Silver Pencil

You've Got a Case - Silver Pencil - Online Branded Entertainment / Short-form

You've Got a Case Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form Silver Pencil

Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel Silver Pencil

Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel Silver Pencil

One Way In. One Way Out. - Silver Pencil - Television / Reality/Unscripted Series

One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series Silver Pencil

The Smirnoff Night Project - Silver Pencil - Television / Reality/Unscripted Series

The Smirnoff Night Project Agency: Special / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series Silver Pencil

The RE:GENERATION MUSIC PROJECT - Silver Pencil - Cinema / Documentaries

The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries Silver Pencil

The Sound of Football - Silver Pencil - Innovation in Branded Content

The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content Silver Pencil

Be the Coach - Silver Pencil - Innovation in Branded Content

Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content Silver Pencil

Small Business Gets An Official Day - Bronze Pencil - Events and Installations

Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations Bronze Pencil

The Explosive Game - Bronze Pencil - Events and Installations

The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations Bronze Pencil

The World´s Fastest Purchase - Bronze Pencil - Promos / In-house Promo

The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo Bronze Pencil

Obragado, Brasil - Bronze Pencil - Music

Obragado, Brasil Agency: Pereira & O'Dell / San Francisco Client: Jawbone Category: Music Bronze Pencil

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk - Bronze Pencil - Online Branded Entertainment / Long-form

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form Bronze Pencil

Crossing the Ice - Bronze Pencil - Online Branded Entertainment / Long-form

Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form Bronze Pencil

RuPaul's Drag Race season 4 Launch Spot (Director's Cut) - Bronze Pencil - Promos / Reality-television Promo

RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo Bronze Pencil

Toll Booth Ice - Bronze Pencil - Promos / Television Promo

Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo Bronze Pencil

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Title

Category

Annual ID

Award: 2012 Branded Entertainment Best of Show Pencil

Agency: Creative Artists Agency / Los Angeles

Client: Chipotle

Title: Chipotle's Back to the Start

Category: Music

Annual ID: 12011E

Award: 2012 Branded Entertainment Gold Pencil

Agency: DDB, Paris / Paris

Client: Tropicana

Title: Billboard powered by oranges

Category: Events and Installations

Annual ID: 12040E

Award: 2012 Branded Entertainment Gold Pencil

Agency: Mirada / Los Angeles

Client: IBM

Title: THINK: An Exploration Into Making the World Work Better

Category: Events and Installations

Annual ID: 12041E

Award: 2012 Branded Entertainment Gold Pencil

Agency: Creative Artists Agency / Los Angeles

Client: Chipotle

Title: Chipotle's Back to the Start

Category: Music

Annual ID: 12011E

Award: 2012 Branded Entertainment Gold Pencil

Agency: R/GA / New York

Client: Adam Tensta

Title: One Copy Song

Category: Music

Annual ID: 12037E

Award: 2012 Branded Entertainment Gold Pencil

Agency: 72andSunny / Los Angeles

Client: K-Swiss

Title: MFCEO

Category: Online Branded Entertainment / Long-form

Annual ID: 12032E

Award: 2012 Branded Entertainment Gold Pencil

Agency: Pereira & O'Dell / San Francisco

Client: Intel + TOSHIBA

Title: The Inside Experience

Category: Online Branded Entertainment / Long-form

Annual ID: 12033E

Award: 2012 Branded Entertainment Gold Pencil

Agency: Triple Double / NY

Client: NBC

Title: Brotherhood Promo

Category: Promos / Television Promo

Annual ID: 12057E

Award: 2012 Branded Entertainment Gold Pencil

Award:
2012 Branded Entertainment Best of Show Pencil

Agency:
Creative Artists Agency / Los Angeles

Client:
Chipotle

Title:
Chipotle's Back to the Start

Category:
Music

Annual ID:
12011E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
DDB, Paris / Paris

Client:
Tropicana

Title:
Billboard powered by oranges

Category:
Events and Installations

Annual ID:
12040E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Mirada / Los Angeles

Client:
IBM

Title:
THINK: An Exploration Into Making the World Work Better

Category:
Events and Installations

Annual ID:
12041E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Creative Artists Agency / Los Angeles

Client:
Chipotle

Title:
Chipotle's Back to the Start

Category:
Music

Annual ID:
12011E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
R/GA / New York

Client:
Adam Tensta

Title:
One Copy Song

Category:
Music

Annual ID:
12037E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
72andSunny / Los Angeles

Client:
K-Swiss

Title:
MFCEO

Category:
Online Branded Entertainment / Long-form

Annual ID:
12032E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Pereira & O'Dell / San Francisco

Client:
Intel + TOSHIBA

Title:
The Inside Experience

Category:
Online Branded Entertainment / Long-form

Annual ID:
12033E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Triple Double / NY

Client:
NBC

Title:
Brotherhood Promo

Category:
Promos / Television Promo

Annual ID:
12057E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Brand Arc / Los Angeles

Client:
Toyota

Title:
Curb Your Enthusiasm

Category:
Television / Scripted series

Annual ID:
12001E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Leo Burnett Chicago / Chicago

Client:
Coca-Cola

Title:
Snowball Effect

Category:
Gaming / Branded mobile games

Annual ID:
12021E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
Abbott Mead Vickers BBDO / London

Client:
MERCEDES BENZ

Title:
ESCAPE THE MAP

Category:
Gaming / Online gaming

Annual ID:
12017E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
R/GA / New York

Client:
Adam Tensta

Title:
One Copy Song

Category:
Branded Applications / Branded applications

Annual ID:
12023E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
JWT New York / New York

Client:
Lifetime

Title:
Five

Category:
Television / Specials or one-time screenings

Annual ID:
12008E

Award:
2012 Branded Entertainment Gold Pencil

Agency:
BBDO / New York